I thought it might be worthwhile revisiting this – it strikes me as somewhat amazing the number of businesses I come across that are trying, or want, to do business in Mainland China who aren’t utilizing WeChat.
WeChat is to China what Amazon, Facebook, Twitter and Instagram are to the West and is absolutely essential if you’re trying to operate in that market. It is a highly multi-functional platform that, while it may appear to be just a messaging application, is actually a fully integrated eCommerce platform to host your content, directly market, and handle payment, deliveries and just about every other type of support. It’s not just another eBay – WeChat is geared specifically for the particular Chinese cultural and economic environment and, again, is a ‘must have’ if you expect to have any sort of commercial presence there.
Check out WeChat for Westerners: The Ultimate Guide to Accessing Chinese Markets
